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Hello!  My name is Jay and

and hopefully wiggle our way into a pizza situation

My mission is to

understand you.


My spirit guide

Ted Lasso once shared:

I empower teams to enhance experiences with the goal of uniting UX and AI for human-centered Innovation. How do I do it?

Inspired by the leadership of Ted Lasso, whose empathy, optimism, and enthusiasm drive positive change, I bring a human-centered approach to the intersection of UX and AI. Just as Ted relies on his team's expertise to succeed, I believe in fostering an environment where collaboration, growth, and empathy thrive.

For me, leadership is not just about wins and losses; it's about empowering individuals to become the best versions of themselves. By valuing and listening to team members, I've seen remarkable outcomes: increased job satisfaction, productivity, and collaboration that yield outstanding results.

With my mantra in mind, 'We only get one opportunity to be proactive in our approach and forever to be reactive,' I’m always looking for ways for my teams to take proactive steps towards success.

Also, in the spirit of being proactive, my newest passion is ensuring that UX is at the heart of AI development, ensuring technology serves and enhances human lives. If your design team faces challenges in operations, job satisfaction, growth, or innovation, let's collaborate. Together, we can create a culture that unlocks the full potential of your teams, effectively leverages AI, fuels innovation, and transforms experiences for the better.

I'm a force multiplier.

Although it's not about the wins and losses...

Here are some of the numbers, looks like they're trending.


Increase in team efficiency


Increase in team utilization


Increase in team collaboration

In deciding the best way to share some of my design philosophies, I've gone lo-fi and started building out a "blog".  Although I feel an allergic reaction coming on when I use the word, it's down below.

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