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Hi, my name is Jay and I am an experience(d) designer, design leader and bringer of joy.


There are a few "W's" and a "T" that define how I do things.


Outside of being inherently curious about everything, I got a masters degree in "why" from my children...


"What" is in a permanent cycle with "why".  A question born from curiosity and fed with requirements.


I am totally that person who shows up to parties early, this reflects in my work.

Test Everything

It's a basic principle of any decent UX designers toolkit right?  I take this all the way down to the studs. 


There is not a single image that my team creates or uses, be it an icon or a complex workflow diagram that is not put in front of a group of users with the simple question "What does this image say"?

If it doesn't hit the target, we iterate another version, and try again. 

Some of the stuff I've done


I joined Fieldforce as Director of UX/UI, and since it was a startup, I was also the Director of Marketing.


With the luxury of knowing exactly who they are, what they want to convey, we got to work.


As the director of design for Polaris Alpha, I formed a cross- functional UX/UI team.


The journey from voluntold to volunteer.


Building a startup is hard.  There are bits to that journey here.


Growing a relationship from one business into the next.

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