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Hi, my name is Jay and I am an experience(d) designer, design leader and like Netflix, I'm a bringer of joy.

 

I remember the exact moment that I wanted to work for Netflix.  I was watching Stranger Things with my wife and I really wanted to know if other people thought it was as nostalgic as I did.  I turned to social media outlets, and they were filled with spoilers.  While I did eventually find out that everyone felt the same way I did, what I really felt was like an opportunity had been missed.

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I wanted to engage with others and interact with the show in real time. 

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Let's build this together!

A few other things that I enjoy:

  • Finding things in common with someone I've just met

  • Leaving things better than how I found them

  • Great process/experiences

  • Pointing out bad process/experiences
    (so that everyone else can be miserable)

  • Working together with a team

  • Finding easier ways to do things

  • Giving time back to people

  • Watching murder mysteries with my wife

  • Making time-stamped guesses about those murder mysteries in my notes app on my phone 
    and showing them to her later

  • Playing games with my kids

  • Finding great memes/videos

  • Sharing those videos with everyone I know

  • Magic card tricks (thanks pandemic!)

  • Volleyball

  • Ted Lasso

There are a few "W's" and a "T" that define how I do things.

 Why

Outside of being inherently curious about everything, I got a masters degree in "why" from my children...

 What

"What" is in a permanent cycle with "why".  A question born from curiosity and fed with requirements.

When

I am totally that person who shows up to parties early, this reflects in my work.

Test Everything

It's a basic principle of any decent UX designers toolkit right?  I take this all the way down to the studs. 

 

There is not a single image that my team creates or uses, be it an icon or a complex workflow diagram that is not put in front of a group of users with the simple question "What does this image say"?

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If it doesn't hit the target, we iterate another version, and try again. 

Some of the stuff I've done.

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I joined Fieldforce as Director of UX/UI, and since it was a startup, I was also the Director of Marketing.

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With the luxury of knowing exactly who they are, what they want to convey, we got to work.

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As the director of design for Polaris Alpha, I formed a cross- functional UX/UI team.

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The journey from voluntold to volunteer.

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Building a startup is hard.  There are bits to that journey here.

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Growing a relationship from one business into the next.

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