Project 03

THE MOUNT WASHINGTON SCHOOL
DESIGNER / JAY BUSTAMANTE

CHALLENGE:

Update school branding for the first time in 20+ years. 

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REQUIREMENTS:

Maintain school colors and keep current mascot (tiger).

ITERATE:

I iterated on the design and quickly came up with several options that could work as a new logo while slightly updating the colors to give the school a more "prep school" feel.

ITERATE:

By combining a few elements from different logos the final logo was created.

OBSESS:

Obsessing over the school branding yielded a brand guide.

OBSESS:

With a brand guide in place, we were able to create improved advertising in local publications to maximize exposure.