Consult, Iterate, Obsess.
Starting with a blank whiteboard, we discuss the purpose of the project and start illustrating the process and design together to come up with an initial version that represents the concept.
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The first version we create is from the whiteboard sketch. This is done quickly and without a lot of flash to ensure that we are on the right path without spending too much time on a concept that doesn't fit the bill.
The design goes through revisions until perfect. Obsessing over the details makes for a clear and concise message that allows your audience to connect quickly with your ideas.